So let’s talk about negative space. Negative space is defined as the space in or around an object or within the subject of an image. It’s that space that the object or subject resides. It plays a huge role in composition of subject matter and when properly addressed, can silently underscore the subject matter. My own opinion is this space is as important visually, if not more important, than the object itself. It pushes up to and against the object, carving out it’s own space and language. And in that sense, it helps to support the very object it’s outlining. Kind of like an underline. Visually speaking, these two need to work in harmony with one another. A balance. When that balance isn’t “just so”, well it shows. You get a sense that some thing just doesn’t quite sit right. When I’m building, I’m doing a lot of balancing: balancing of client wants and translating those into what they need. And that’s right down to how those parts sit in space in relation to one another. I’m sweating those details. Like above. Those parts are assembled in a meaningful fashion delivering balanced function. But man, if that negative space just doesn’t come out and take a big ol’bite of the overall composition of those parts. Same thing below but from the front: This one’s headed to South America for a little adventure. Aside from visual aesthetics, we did a lot of functional balancing act here too trying to deliver the most options for hauling gear. A little extra head tube length aided in packing a larger frame bag in there as well as the addition of Salsa “anything” mounts on the fork legs, a 3rd bottle mount on the DT, rack mounts front and rear and two different types of rack mounts on the fork actually. Curves for extra mud and heel clearance and ample tire clearance. Lot’s of options packed into this relatively straight forward Marauder. But when you start looking a bit more than surface deep, you can see how all these details start to carve out the necessary space that the client needed. And that’s that.