Been working on refining the overall logo of 44 for a while. Slowly but surely getting there-kind of like the cobblers kids have no shoes scenerio… I do this sort of thing for a living, but naturally, when it comes to your own stuff it takes 10 times longer to figure it out. But I’m pretty stoked on the next generation and wanted to somehow incorporate a heart shaped/shield thing going on. That and move to a double headed eagle and push more duality. A little wikipedia research and those pesky double headed eagles have been around for a while.. and apparently have their origins in the representation of tradesman. That kind of works. That and masonic ritual.. Which reminds me of a great story that my grandfather told me before he passed away. So he and bunch of friends were going through the whole indoctrination in some sort of society, and the fellow ahead of him was sorting through 4 stations of the ceremony. He absolutely had a passion for frosty beverages, the hops kind of beve. Anyway, when he got to a certain part in the ceremony the gentleman would ask him “What do you seek?” The answer was supposed to be “Light!” Well when he got to that part, he had forgotten the words and when asked “What do you seek?” he blurted out: “BEER.” The gentleman behind the question wispered, “No, LIGHT, you seek light…” His reply: “Light… Dark. As long as it’s BEER”. Couldn’t agree more myself. New site too btw.